The Deborah Hutton Campaign is a registered charity working in harmony with existing government and charitable initiatives to reduce the prevalence of smoking among young people. The power of the Campaign lies in its peer-to-peer approach engaging young people through the creative attraction of film and new media technologies.
Deborah Hutton was Health Editor of Vogue for twenty years and, as a smoker in her youth, she later actively campaigned on health issues, including the issue of smoking. Her recent death from lung cancer compels her family and husband, leading film director - Charlie Stebbings - to continue her campaign to stop every young person even wanting to smoke.
Cut Films is holding an annual competition - a chance for young people to engage, create and produce their discoveries about the truth of smoking. So rather than being passive viewers, young people working collaboratively can use this opportunity to actively raise aspirations and convince their peers to re-consider their behaviour and attitudes towards smoking.